Why This Book?
My journey began almost 40 years ago when my dad would walk me through the bazaars of Iran during our Friday morning errands. I didn’t understand it then, but certainly do now. Dad got things done - whether we needed a plumber at the house that afternoon or access to an influential politician - by leveraging his most valuable relationships in a kind of “favor economy.”
During a recent business trip to China, I was reminded that the rest of the world builds relationships first, before they do business. As Americans, we’re so focused on the business that if and only if that goes well, we’ll think about the relationship part! In Arabic, the literal translation of Bin means “son of.” Your genealogy, sources of referrals, and our history together carries more weight towards business success in many parts of the world than any product or service you represent, access you desire, or project you’re trying to complete. Business people around the globe still prefer dealing with those they know, like, and trust!
Why Now?
In this turbulent time of global tension amongst cultural nuances, multi-cultural management teams must execute seamlessly in an environment of increasingly more sophisticated and demanding global relationships. This book is a “how-to” guide. Its applications are beyond just getting and giving business cards, working a room, or getting the most out of a conference. Its focus is how to strategically invest in relationships as your most valuable asset for an extraordinary return.
By understanding and developing the three types of relationships – personal, functional, and strategic - you hone critical skills to not only develop a nose for identifying great opportunities, but which relationships to tap for execution, performance and results. The obstacle for many is the inability to link personal relationships to overcoming corporate leadership challenges.
Learn More?
For a great overview of Relationship Economics®, listen to this interview with financial services expert and Referal Coach Bill Cates:
You can also listen to a recent interview on Small Business America
What Next?
Click on or walk into your favorite bookseller to reserve your copy now...
