Facebook® for Business
The evolution of the web says you are not just going to find a website; you are going to find a presence. Think of your website or blog as your digital hub, and social networking sites such as Facebook®, LinkedIn®, Twitter and YouTube as spokes or outposts that drive traffic and awareness back to your hub. Your presence on a social network results in legitimate traffic, which is tracked and has the ability to be analyzed with Google analytics, raising visibility for you, your company, or causes you care about.
With an estimated 400 million users, Facebook is THE most prevalent social networking application in the world! As such, it has become an online community to reconnect with old friends & colleagues, build marketing campaigns and create critical awareness for your business.
For many individuals, Facebook is providing a human element or in essence a “face” to their professional presence. Our pictures, activity updates, circle of friends, causes we care about, all are helping others get a more holistic view of not only what we do when we work, but who we really are – including that which we find interesting, how we like to play, and those who are around us! For many, it’s a platform to engage, influence, and share stories or perspectives and subsequently build the personal and professional brand.
For companies to be successful in social networking, it is important to strategically align business goals and objectives with the values of stakeholders; this shapes your strategy for using social media. Hence, the bigger question is, “Who are you trying to date?” The Facebook® community tops 400 million and we can’t possibly “date” everyone. Rather than sell products or services, what a business truly does on Facebook® is build and nurture digital relationships. The ideal path is to promote a Facebook® page in an innovative way - at the bottom of receipts, bills and invoices, or on highway billboards – to drive traffic to Facebook®, where you then engage and influence fans, subsequently driving traffic back to a storefront or website.
What Others Are Saying About The Social Media Best Practices Webinars / Seminars (the Booklet/DVD take this material even further)
“I was in David's audience at the National Speakers Association '09 where he
spoke on Social Networking and its place in Sales/Marketing and Networking. He helped me understand the differences"
Lee Robert
Executive Director - Earth Friends Wildlife Foundation
“ I didn't realize there were so many things you could do with such a relatively simple tool. Looking forward to getting the booklet and learning more.”
Doug Fitzpatrick
Managing Member - Fitzpatrick Engineering Group
Facebook® for Business Booklet Table of Contents
Introduction
Chapter 1 – Facebook® as a Social Networking Platform for Business
Chapter 2 – Getting Started: Home Page & Inbox
Chapter 3 – Developing a Content-Rich Personal Profile
Chapter 4 – Inviting Friends
Chapter 5 – Developing a Content Rich Public Profile – Company Administration
Chapter 6 – Building a Fan Base
Chapter 7 – Groups
Chapter 8 – Account Settings
Chapter 9 – Applications
Chapter 10 – Final Word
About the Authors
Appendix
Appendix 1 – Facebook® users reacted to privacy changes
Appendix 2 – How Facebook® Can Become a Money Making Machine
Appendix 3 – Facebook’s Big Day: 1.5 Million Obama-Related
Status Updates Via CNN
Appendix 4 – The Future of Search is More than Social
Appendix 5 – Nonprofit Social Media Benchmarks Study
Appendix 6 – Facebook®: 5 Predictions for 2010
NEW - The Facebook® for Business DIGITAL DOWNLOAD
Now you can get this cutting edge information from the comfort of your own home, office, on the road, or on the beach - for the low price of just $29 for the digital download! Not tying you to your desktop with streams, but digital downloads of the content, right to your laptop or preferred mobile device.
So, listen, watch, and read this world class content whenever its convenient for you!
You can download Facebook® for Business RIGHT NOW through RENow, our unique digital content delivery engine.
Your satisfaction is guaranteed! If you do not like this product for any reason, simply return it for a full refund, no questions asked.
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DVD: $37.00 In this DVD David, Nhat, and Michelle will walk you through the Facebook best practices as business enabler and professional enhancer on their screen. Duration: 90 minutes. ( Add $7 shipping and handling)
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Booklet: $17.00 - This comprehensive "how to" booklet provides you with 120 pages of instruction to guide you through every step of the Facebook process and outlines each best practice. (Add $7 shipping and handling)
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BEST VALUE: DVD/Booklet Combo:
$47.00! -
Combine the engaging DVD with the "how
to" booklet and save! (Add $7 shipping and
handling)
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About The Author
David Nour – CEO, The Nour Group, Inc.
Senior Management Advisor | International Speaker | Best Selling Author
David Nour is the thought leader on Relationship Economics® - the quantifiable value of business relationships. In a global economy that is becoming
increasingly disconnected, The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Disney, Alvarez & Marsal, Assurant, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organizations possesses, large and small, public and private.
He annually delivers 50 keynotes at leading industry association conferences, corporate, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. He is an active member of several professional organizations, including the Association for Corporate Growth (ACG), American Management Association (AMA), Institute of Management Consultants (IMC) and the Society of International Business Fellows (SIBF).
David’s unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, The Atlanta Journal and Constitution, Association Now, Entrepreneur and Success magazine. He is the author of several books including the best selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), The Entrepreneur’s Guide to Raising Capital (Praeger) and the Social Networking Technology Best Practices Series. He is a contributor to The Social Media Bible (Wiley) and is currently writing his forthcoming book Listen Louder – the power & promise of a socially enabled enterprise
An Eagle Scout himself, David is passionate about youth with his foundation’s support of the Centennial Scouting movement, Junior Achievement, One Voice – aiming to create peace in the Middle East, and the High Tech Ministries.
A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a BA degree in Management from Georgia State University.
BEST VALUE: DVD/Booklet Combo: $47.00! - Combine the engaging DVD with the "how to" booklet and save! (Add $7 shipping and handling)